Apple Cores

Yesterday seemed to be all about end of cycle.  On one end of the day, BERG closing.  On the other, the Apple production.  Yesterday was a tired day.  I’ve never been an Apple fanboy, even though I’m embedded in iOS for mobile computing (aside from my beautiful Chromebook Pixel).  But there was often some entertainment value in the Apple reveals.  A friend said to me yesterday night, “I think this was the end of the Apple spectacle.”  A procession of drab grey men, infrastructural overreach in the form of a livestream that didn’t stream, failure of the old Reality Distortion Field in the form of iPhones sized up to match Android phones, and an ugly watch with a screen populated by a cluster of tasteless digital frogspawn (a design choice that I think Ben Cerveny and his old team actually did far better several years ago).

Oh, Apple will roll on just fine, and those invested will continue to propagate the narrative of Apple as Magic Workshop.  But these are now, without doubt, the days without surprise.  End of cycle.  The days before punk, perhaps.  Or maybe just the top of a Long Now of circular stagnation in the field.  Soundtracked by Coldplay and U2.

 

Reading: NORTH: THE NEW NORDIC CUISINE OF ICELAND, Gunnar Karl Gislason (US) (UK)