Here’s the thing. I haven’t worn a watch in… I don’t even know when. Ten years? So, tell me this. Do people change their $350 watches every eighteen months or so? Because that’s the thing about Apple Watch that’s sticking with me. Eighteen months after its release, it’s going to be made obsolete, and, a few cycles later, it’s just going to stop working the way it used to. I mean, one never buys the first iteration of an Apple mobile device anyway. The iPhone didn’t even deserve the word “phone” until the 3GS, and the iPad 2 was almost incomparably better than the original iPad. So. Seriously. Are people okay with having to buy an upgraded iWatch eighteen months later? Do people do that, with watches? Or are we expecting that to be a new behavior created by Apple entering the market?
Or does that just not happen? I do wonder.
(Although, since the new iPhones appear to be too big to be taking out of your pocket all the time, devoted consumers will probably need the Apple Watch just to be able to continue getting information from their iPhones.)